The sharp angles showcases the unapologetic nature of rhythm games with its bombastic nature. The colors are vibrant, full with life and excitement that is brought forth from playing rhythm games. The "O" serves two purposes - to those familiar to rhythm games and those who are new. To those who are in the know, it refers back to circular buttons common play style seen in rhythm games - circular buttons. To those who are not, it refers to discs like DVD's or vinyl records. A museum that calls to all!
Incorporating photography of rhythm games in action brings the viewer closer to what it feels like to play rhythm games. It asks them to "Feel the rhythm" and challenges their perception of what it means to play a game. No thinking, no thoughts, just actions.
Color, texture, and photography of rhythm games in action follow through with this brochure. The exact shape of the brochure brings out the uniqueness that comes with rhythm games as the R in RHYTHM takes the main stage. Alongside this fact, the R also recreates the side profile of classic gaming cabinets bringing the whole piece together.
PACKAGING