In order to accurately represent the client, a ton of research went into this project before the designing even began. We were learned everything there was about the history of Horsehill Vineyard to the process of how wine is made. From there we developed our intital designs. We were divided in into 6 distinct teams and while most took a more condensed form, our team decided to develop multiple designs. This way it would allow us to have multiple options and ideas we play around with if we needed it.
With multiple designs now in rotation, we decided to play around with combining ideas and designs, This is where the final design truly came to fruition as the Zinfandel leaf, the grape that is used to make the wine that we are designing for, became the main design motif.
The final designs revolved around three main ideas - the Arabian horses, the zinfandel leaf, and the stables that are well known throughout Cal Poly Pomona. The colors in this design are royal in nature and incorporate the sun and grape which evokes a more natural feel. The design choices of using the arch as the die cut creates a gateway for the viewer to enter and invite them to try out the delicious wine before them. The number of zinfandel leafs is intentional; there are a total of 20 leaves with 5 sections each, representing the over 100 horses currently housed by Cal Poly Pomona. There is also an Arabian horse within the S and E where their characteristics are shown. Their dished concave face, refined wedges, and their large eyes and small nuzzles play a key part in differentiating them from other horse breeds. The back label takes a more dynamic die-cut compared to the more simple front as it takes the shape of the zinfandel leaf featured in the front. It also acts as an inverse as the front is white on color while the back is color on white.
